Our Story

It was never just about clothing. It was always about WE.

WE> started with a simple belief: life is better together.

For us, that belief has been shaped through football, marriage, family, and all of the highs and lows that come with them. We’ve experienced firsthand how much further you can go when you have people beside you — people who believe in you, support you, and show up for you.

That’s where WE> came from.

The greater-than sign represents something simple: WE > ME.

We wanted to create more than another clothing brand. We wanted to create something that reminds people of the power of togetherness — through pieces you can actually live your life in.

That’s why the details matter. From fabrics coming together, to stitching that connects, to messages hidden throughout our pieces, everything has a purpose.

Because whether it’s your family, your team, your friends, your community, or the people who simply make life better — none of us do this alone.

Life is better together.

— Alyssa + Sione Takitaki
Founders of WE>